How Muse Got the GDPR Code and Scaled Up in the EU in No Time!

About Muse

Muse is an innovative platform focused on the music and entertainment industry (especially event ticketing**)**. Dedicated to transforming how event organizers discover and book DJs based on the musical preferences of their target audience, Muse integrates intelligent algorithms with user-friendly interfaces to create personalized connections.

By analyzing the event’s genre and the musical preferences of the target audience, Muse enhances the DJ selection process for organizers and ensures a more engaging experience for attendees.

GDPR

Employees

27

Location

London, UK

Industry

Event Ticketing

The Challenge

Muse aims to revolutionize how event organizers discover and book the perfect DJs for their events, enhancing the overall attendee experience. As the platform gained traction and Muse set its sights on scaling its operations to include the European Union markets, they encountered multiple challenges ahead.

Sales conversations with event organizers, particularly those in the EU, were often complicated by the need to complete lengthy security and data privacy questionnaires.

The Muse team, with its limited resources , found that responding to these questionnaires consumed a significant amount of critical bandwidth, diverting their focus from core product development and platform enhancements — a major pain point for a rapidly growing startup.

To make matters worse, some potential clients in the EU explicitly required demonstrable GDPR compliance before even considering integrating Muse’s platform into their event ticketing ecosystem.

“As we started engaging with event organizers in the EU, we quickly realized the importance of GDPR. We began receiving these extensive questionnaires asking about our data handling practices, and it was taking a significant amount of our engineering team’s time to answer them. It became clear that we needed a more efficient way to demonstrate our commitment to data privacy and alleviate this resource drain.”

Dave, Founder at Muse

Because these security and privacy questionnaires started to negatively impact their ability to expand into the EU market and onboard new clients, creating a significant bottleneck in their growth plans, Muse decided to pursue GDPR compliance.

Given their limited internal resources and the complexity of GDPR, Alex and the team recognized the need for a solution that would save their internal resources and provide a clear path to compliance. They sought out a compliance automation partner to help them navigate the intricate requirements of GDPR efficiently and effectively.

The Solution

Muse chose SecureSlate to organize and orchestrate their GDPR compliance program without trading off their development team’s priorities.

SecureSlate’s platform wasintegrated with Muse’s systems and infrastructure to run automated checks on key GDPR requirements mapped to relevant articles concerning data processing, consent management, and data security.

As a part of the program, comprehensive training modules on GDPR were made available to the Muse team directly from the platform, and their understanding and adherence were tracked inside a central dashboard.

“We knew GDPR was critical for our global users, but SecureSlate’s guided implementation plan made it remarkably easy to follow,” remarks Dave.

“The most remarkable part was how little time our developers had to spend on this. SecureSlate essentially handled the heavy lifting, allowing our team to remain focused on building and improving our core product.”

The Impact

Muse achieved GDPR compliance readiness in a significantly accelerated timeframe. The process of navigating the complex requirements of GDPR and preparing the necessary documentation was streamlined through their chosen solution. This efficiency directly translated to their engineers spending considerably less time on GDPR-related tasks. As a result, their valuable bandwidth was effectively allocated to critical product development initiatives and platform enhancements, allowing Muse to continue innovating and improving its core offering.

As a direct consequence of achieving GDPR compliance, Muse was able to confidently engage with event organizers in the EU market. The ability to readily demonstrate their adherence to GDPR standards significantly increased the trust and confidence of potential clients, making the process of onboarding new partners much smoother and faster.

“Achieving GDPR compliance much quicker than anticipated was a major win for Muse. The fact that our engineering team could remain focused on building new features and improving our platform, rather than compliance questionnaires, was invaluable. This has accelerated our EU market expansion and provided customers with greater data privacy assurance.”

Building on this success, Muse was able to pursue its growth strategy within the EU with greater agility and confidence, as they had established a strong foundation of data privacy and security, thanks to the efficient and resource-saving path to GDPR compliance.