Keyplay
High riskKeyplay provides an AI-powered, cloud-hosted platform for B2B sales and marketing teams to define and maintain market-specific ideal customer profiles (ICPs) with configurable fit signals and lookalike modeling, then derive and manage target account lists by combining those definitions with intent scoring and operational constraints. The platform integrates with Salesforce and HubSpot to automate account research, enrichment, scoring, segmentation, and list synchronization. By unifying fit and intent, Keyplay supports prioritization, territory planning, and account-based marketing.
High risk. Significant audit integrity concerns detected. Recommend obtaining an independent compliance assessment before vendor engagement.
Grade: D
Dimensions
4
Scored across governance, coverage, security, and transparency.
Flagged signals
4
36% of all recorded signals are negative.
Observation period
August 22, 2025 - November 22, 2025
1 audit report referenced.
Trust score
40
Grade D • High risk
40%
Primary concern
Audit database match
Strongest signal
Web presence
Signal composition
Flags
4
Neutral
3
Positive
4
Analysis
Weighted score breakdown
Contribution shows approximate points each dimension adds to the overall score.
Audit Integrity
Impact:HighWeight 35%
15 / 100
5.3 pts contribution
Compliance Coverage
Impact:MediumWeight 25%
35 / 100
8.8 pts contribution
Infrastructure & Security
Impact:MediumWeight 20%
80 / 100
16 pts contribution
Transparency & Governance
Impact:MediumWeight 20%
50 / 100
10 pts contribution
Signal distribution by dimension
Shows where risk evidence is concentrated across the audit dimensions.
Audit Integrity
3 signals
Flags 3
Neutral 0
Positive 0
Compliance Coverage
2 signals
Flags 0
Neutral 2
Positive 0
Infrastructure & Security
3 signals
Flags 0
Neutral 0
Positive 3
Transparency & Governance
3 signals
Flags 1
Neutral 1
Positive 1
Highlights
Top risks
Audit database match
Company found in leaked database of template-based audit reports
Audit Integrity
Type 2 report flagged
Type 2 reports require observation period testing - template usage is more concerning here
Audit Integrity
Auditor credibility
Audit performed by firm flagged for systematic template reuse
Audit Integrity
Positive indicators
Web presence
Company maintains a public website
Infrastructure & Security
Transport encryption
Website configured with HTTPS
Infrastructure & Security
Cloud infrastructure
Hosted on GCP - enterprise-grade infrastructure with native security controls
Infrastructure & Security
Details
Company details
- Website
- keyplay.io
- Legal name
- Keyplay, Inc.
- Observation period
- August 22, 2025 - November 22, 2025
- Report types
- SOC 2 Type 2
- Infrastructure
- GCP
Assessment notes
Public footprint
Public website and branded presence are available for validation.
Coverage view
4 scored dimensions with 11 supporting signals were analyzed.
Analyst takeaway
High risk. Significant audit integrity concerns detected. Recommend obtaining an independent compliance assessment before vendor engagement.
Evidence
Dimension evidence
Detailed evidence behind each dimension score and its underlying signals.
Audit Integrity
Impact: HighScore: CriticalWeight: 35% • Signals: 3
15 / 100
Signals (3)
- FlagAudit database matchCompany found in leaked database of template-based audit reports
- FlagType 2 report flaggedType 2 reports require observation period testing - template usage is more concerning here
- FlagAuditor credibilityAudit performed by firm flagged for systematic template reuse
Compliance Coverage
Impact: MediumScore: HighWeight: 25% • Signals: 2
35 / 100
Signals (2)
- InfoSingle frameworkSOC 2 report found, from a flagged source
- InfoReport recencyReports dated within Jan-Dec 2025 observation window
Infrastructure & Security
Impact: MediumScore: LowWeight: 20% • Signals: 3
80 / 100
Signals (3)
- GoodWeb presenceCompany maintains a public website
- GoodTransport encryptionWebsite configured with HTTPS
- GoodCloud infrastructureHosted on GCP - enterprise-grade infrastructure with native security controls
Transparency & Governance
Impact: MediumScore: HighWeight: 20% • Signals: 3
50 / 100
Signals (3)
- GoodLegal entity identifiedRegistered as "Keyplay, Inc."
- InfoService description availableSystem description found in audit reports
- FlagException reportingZero exceptions reported across all audit periods - statistically improbable, suggests inadequate testing
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